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About - 720 Consumer Connect
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About Us

Who We Are

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Work Philosophy

Undergirded by research/due diligence

Zero-base planning

Big-Picture Perspective: Aggregate, Synthesize, Synergize

Weighted attributions

Accountability

Core Values

Excellence

Respect

Integrity

Glory to God

Humility

Teamwork

Entrepreneurial

Cultural Profile

Young with mature senior management

Aggressive

Nimble & Dynamic

Flexible

Vibrant out of the box thinkers

Confident but not arrogant

How We Plan

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two general communications platform – the legacy and emerging media (the digital domain) – are in a flux insofar as the users life is concerned. Propensity to multi-task, attention span amidst concept of speed and vastness of content –are variables needing due consideration as the strategic planner formulate the appropriate attribution of brand effort between the two platforms.

This planning on game board perspective. The natural kinetics in a daily life of a consumer requires a similar brand kinetics so the two can “walk hand-in-hand”.  Hence the due diligence protocol ( consumer research, media consumption, competitive intelligence) needed to determine the measurable  goals for KPI evaluation.

  1. Post- implementation analysis
  2. KRA evaluation
  1. Define broad and core target segment : identify the 20% who delivers the 80% business volume
  2. Planning approach : 
  • platform agnostic, no media favorites
  • Metrics to determine critical consumer touch points 

Our Team

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Chairman & President

Delia Saguil

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Directed business growth of various brands that drove company expansion.

 

Provided strategic thinking for Wyeth Consumer Healthcare and Nutritionals which gave Adformatix its AOR for 15 years.

 

Accomplished doctorate thesis and industry papers in collaboration with client and IMC company chairman

 

Pioneering works: -ActMedia platform (result of her academic research theory) – Ownership Projection (segment, program, platform, roadblock, etc.) – PBB deal at minimum double ROI

Asst. Vice President Legacy Connections

Weng De Guzman

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Full grasp of the broad range of business, from strategy to concept to production, planning and executions.

 

Driven brand growth , creating the critical mass that delivers sales turn-overs that rock the shelves;

 

Over 20 years in the industry – all media platform: OOH, Broadcast and Print

 

Authority in the industry laws and practice, and industry standards.

Director Digital Connections

Mikhail Jon Penalosa

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Has developed KPI-ROI-Sales driven digital programs

 

Algo-synergies, conversion optimization

 

Creation & optimization of sales funnel (both online/offline)

 

Highly skilled in strategic development & creative content and design across digital formats (web, mobile, video, social media)

 

Specialist in project management, writing and blogging

 

Licensed Google Partner (#01579662)