Undergirded by research/due diligence
Big-Picture Perspective: Aggregate, Synthesize, Synergize
Glory to God
Young with mature senior management
Nimble & Dynamic
Vibrant out of the box thinkers
Confident but not arrogant
Directed business growth of various brands that drove company expansion.
Provided strategic thinking for Wyeth Consumer Healthcare and Nutritionals which gave Adformatix its AOR for 15 years.
Accomplished doctorate thesis and industry papers in collaboration with client and IMC company chairman
Pioneering works: -ActMedia platform (result of her academic research theory) – Ownership Projection (segment, program, platform, roadblock, etc.) – PBB deal at minimum double ROI
Full grasp of the broad range of business, from strategy to concept to production, planning and executions.
Driven brand growth , creating the critical mass that delivers sales turn-overs that rock the shelves;
Over 20 years in the industry – all media platform: OOH, Broadcast and Print
Authority in the industry laws and practice, and industry standards.
Has developed KPI-ROI-Sales driven digital programs
Algo-synergies, conversion optimization
Creation & optimization of sales funnel (both online/offline)
Highly skilled in strategic development & creative content and design across digital formats (web, mobile, video, social media)
Specialist in project management, writing and blogging
Licensed Google Partner (#01579662)