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Blogs

Credits to SocialMediaExaminer Is your business on Instagram? Looking for ways to stand out this holiday season? There are simple tactics you can use to grab attention and increase engagement with holiday shoppers on Instagram. http://www.socialmediaexaminer.com/6-holiday-instagram-marketing-tips-for-businesses/#more-93252...

Morphing seems to inhabit even the virtual world. Speaker revolution is displacing the norm of notes & SMS. The new norm named “voice assistants” or what we all know as the BOTS we find in websites or Facebook pages. Bots are the AI back-end infra......

Are Chatbots the solution?   Every business is managed with “risk management” as a modifier. Executive Assistants are the little bosses in a company. The Virtual intelligent assistants that technology boasts of, still fall short of the role of a true blue executive assistants. Be......

A thing of the past: Business sectors mutually exclusive of each other. The rise of digital technology changes how competitors compete in a world of sectors without borders. We are seeing exponential effect on what technology could do for a player in one sector to......

There is just so much hype on digital marketing that the other half of marketing platform is ignored. There has to be a semblance of propriety appealing to the uniqueness of each set of customer. How do you strike a balance towards positive customer experience......

Business thrives in a global village. Not in silos, but are interconnected & inter- dependent. This strategic interdependence calls from an objective view of the arena – whether they face symmetric or asymmetric competitions.   Check case studies of Pfizer, Mcdonalds, Sony, and Microsoft =......

A gold fish is a pleasure to the eyes, they squiggle here and there in a riotous way. The millennials have the attention span of a goldfish.. so they say. Music streaming has caught this trend, where the vocals starts roughly 23 seconds into the......

Marketers are taking the fluid Millenials by the skin of their teeth. This is the “consumer is King” attitude that is storming the buying landscape. Understanding this influential generation could spell the difference for your brand. The biggest spending generation are first and foremost, browsers......

Fearless Forecast from way back 2012 saw the emergence of BIG DATA-a convergence of data sets from various and siloed functions and disciplines. Gone is the era when data is scarce. The expressed frustration now, is not being able to use the data to target......

“Perception is reality”. A popular quip that traps and stalls.  Logic, insight, moral values, vision… are critical factors in decision making. How about checking your personal bias?   Improve your business’ decision making by learning the logic of de-biasing your decisions! High-frequency decisions are often governed by......